Is Social the Future of e-Commerce?

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Source: We Are Social 

Facebook & Retailers Need To Improve The User Shopping Experience

Over the past year, Nordstrom, Gap, Gamestop, and JC Penny, just to name a few, have made a strategic decision to back out of the storefronts they had implemented on Facebook. Other retailers have joined the list as well, frustrated with the inability to sell on Facebook, and if there isn’t change, others will join in the “F-commerce” abandonment.

It’s too early to tell exactly whether blame should be placed with Facebook or the retailers themselves, but more importantly, there could very well be implications when it comes time for Facebook’s initial public offering of shares. Facebook will be under serious performance pressure to prove to shareholders that it has the ability to grow its impressive revenue base. Facebook based e-commerce storefronts are an example of a perfect opportunity to do just that, however more strategic attention will need to be placed on both Facebook themselves and the retailers to make the experience worthwhile to users

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Source: Marketair