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Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.

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INFLUENCERS FULL VERSION from R+I creative on Vimeo.

Jory Brigham Design from The Cana Family on Vimeo.

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Truth In Advertising (?)

The Effects of Humor on the Processing of Word-of-Mouth

Exploratory qualitative analysis of 127 actual on-line conversations revealed the presence of humor in word-of-mouth (WOM). This use of humor seemed to weaken the impact of the WOM advice. While there is a rich history of research on the impact of humor on advertising, there is no equivalent research in the WOM
literature. Using a 2x2 experimental design, the impact of humorous WOM on behavioral intentions, WOM intentions, evaluations of source credibility and evaluations of message persuasiveness are analyzed. Humor was found to decrease the impact of positive and negative WOM messages.
Read more for word of mouth

Source: Dave Bussiere, University of Windsor, Canada

Easy Payments, the Latest Customer Strategy for E-Commerce Operators

The concept of easy payment was examined in relation to ecommerce discussing how this impacts on customers as well as financial institutions and merchants (E- commerce operators). It was discovered that, despite the fact that easy payment strategy opens up vast  opportunities for both customers and operators (merchants) benefit them at both ends, certain issues as  regards the security and guarantee of transactions need to be looked into. The author conclude that it is vital  for financial institutions as well as operators to try to come up with measures to safeguard their interest in the  implementation of the easy payment system so as not to run into a loss.

Read more for e-commerce

Sources: Rashad Yazdanifard ,  Igbanor Stephenie Esimhenor , Ajibola Olatunde Micheal and Arash pour
Seyedi

Is Social the Future of e-Commerce?

Read more for  Facebook commerce

Source: We Are Social 

Facebook & Retailers Need To Improve The User Shopping Experience

Over the past year, Nordstrom, Gap, Gamestop, and JC Penny, just to name a few, have made a strategic decision to back out of the storefronts they had implemented on Facebook. Other retailers have joined the list as well, frustrated with the inability to sell on Facebook, and if there isn’t change, others will join in the “F-commerce” abandonment.

It’s too early to tell exactly whether blame should be placed with Facebook or the retailers themselves, but more importantly, there could very well be implications when it comes time for Facebook’s initial public offering of shares. Facebook will be under serious performance pressure to prove to shareholders that it has the ability to grow its impressive revenue base. Facebook based e-commerce storefronts are an example of a perfect opportunity to do just that, however more strategic attention will need to be placed on both Facebook themselves and the retailers to make the experience worthwhile to users

Read more for f commerce

Source: Marketair

QR Codes Connect Art on the Wall With Music on Your iPhone

Portuguese artist Nuno Serrão wants to make art viewing more stimulating by incorporating music through an iPhone app and QR codes.

Read more for QR codes

Source:Mashable