Building Customer Trust Online Tactics to Increase Conversion and Sales

Why Trust Matters to Your Bottom Line Trust. It’s a simple word, representing a fragile bond you build with your customers. As the success or failure of your onlinebusiness depends largely on trust, it’s critical to determine how shoppers perceive the trustworthiness of your website, your brand, the quality of information you provide and the products and services you offer.  Failure to address any gaps in trust will surely lead to unsatisfied customers, lower site conversions and lost sales. Building trust with shoppers starts with building a secure website and guaranteeing consumer privacy. But it must go beyond that. Today’s successful online merchants are pro-actively infusing trust enhancing elements throughout the entire shopping experience - everything from providing more accurate product descriptions and easily accessible customer service
contact information to redesigning the shopping cart and merchandising the site’s high level of security.
While overall consumer trust in conducting business online has been gradually eroding over the past several years, trust can be regained. But it will take the proper investment of time and resources to improve specific areas of customer trust that will directly impact your online business – in the form of higher site conversions as well as lasting customer satisfaction.

 Influencing Customer Trust and Increasing Sales

So how do consumers decide whether to shop on your site in the first place? The perceived security and quality of your site plays a big role, and research proves it. When asked to rank what governs their decisions to visit a site, the number one  consumer concern was the security of their personal information. A total of 88 percent of consumers surveyed by Consumer Reports WebWatch in 2005 said they wanted a guarantee that their personal information would be safe and secure.


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Source: http://www.marketingscoop.com