Online consumer communities and their value to new product developers

The internet has emerged as a truly global means of connecting individuals and organizations. Its nature allows continuous possibilities for transactions. In fact, consumers half a world away, across numerous time zones can engage in commerce with a few mouse clicks. It gives rise to some startling interactions. Now a consumer in Australia can order on Monday from a US-based server across the international date line on the previous day, Sunday. This illustrates one of the internet’s benefits: convenience. Users do not have to wait until normal business hours and that convenience enhances the internet’s commercial significance.

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Source: Dennis A. Pitta and Danielle Fowler