Saturday, 28 January 2012

Taco Bell, Dunkin' Donuts and more test Facebook loyalty scheme


A loyalty scheme run by start-up Plink will give Facebook Credits to consumers in return for purchases at Taco Bell, Dunkin’ Donuts and others.
This aims to take advantage of the boom in virtual currency, which is currently a $2.1bn industry.
After registering a credit card with Plink, users are rewarded with Facebook Credits each time they make a purchase in participating stores - Plink then takes a percentage of each sale.
Customers can use the virtual credits to buy additional content while playing games like FarmVille and The Sims

Read more for loyalty schemes

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