Wireless systems and unique identification of communication devices, combined with location data, enable service providers to deliver services based on location information. Information services that use the localization of the user via mobile network cells or satellites, in order to offer the user services that are tailored to its precise geographic position (so-called ‘‘Location Based Services’’ (LBS)), are among the most attractive services of mobile commerce. Examples of such services include; navigation services (tourist offers, management of car fleets or sales representatives, etc.); computer games and other games that make use of the possibility to locate the player (scavenger hunt, quiz, etc.); information services (weather, leisure time, restaurants, shopping, etc.); as well as advertisements (vouchers, etc.).
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Source: http://www.hunton.com/files JORG HLADJ
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