The social media campaign mirrors a discount that is already available in-store as House of Fraser (HoF) tries to bring consistency to its online and offline offerings.
The voucher app on its Facebook page was launched in partnership with the National Union of Students (NUS) last week.
After entering their NUS card number, the student is given a code that gives a 10% discount when entered at HoF's online checkout.
The app, which will also offer 'flash sales' discounts, is aims to use Facebook to attract a younger demographic than those who normally visit the House of Fraser website, while encouraging first time purchases among students.
Read more for Facebook commerce
Source: http://econsultancy.com
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